Mercedes Actros

A true icon of freight transport, the Mercedes-Benz Actros is the flagship of heavy-duty commercial vehicles, combining cutting-edge technology, reliability, and an imposing road presence.
Its massive, aerodynamic cab provides an ideal platform for large-scale, impactful signage. For the HAMECHER Nîmes dealership, the truck needed to convey a modern image reflecting Mercedes-Benz’s premium brand.

We applied a cab decoration directly inspired by the colors of the Mercedes-AMG Petronas F1 team. We used the iconic grey, technical black, and PETRONAS green (turquoise) accents to emphasise the aggressive lines and high-tech nature of the Actros.
The goal was to transform this truck into a high-performance advertising platform, ensuring optimal visibility of the HAMECHER brand through color and design.

Work carried out:
• Intensive cleaning and preparation of the large surfaces of the Actros cab.
• Cutting and application of the background graphics and design elements.
• Application of HAMECHER Nîmes signage.

The result: The HAMECHER Nîmes Mercedes Actros has become a spectacular brand ambassador. It connects the efficiency of heavy transport with the excellence of F1, projecting an image of dynamism and technological superiority on every road.