Volkswagen Crafter Guarch
The family-owned carpentry and interior design business, Guarch, is renowned for its artisanal expertise, precision, and high-quality finishes in the demanding field of woodworking. Their reputation is built on rigor and excellence on every site—values that must be reflected across all communication channels.
Their Volkswagen Crafter is far more than just a logistical tool for transporting materials and equipment; it serves as a mobile ambassador and showcase for their brand. It was therefore essential that its appearance instantly communicated the professionalism, modernity, and reliability that define Entreprise Guarch.
To assert the company’s identity with both subtlety and modernity, we created a custom signage wrap. A matte navy blue film was applied with sharp, clean lines across the vehicle. This combination offers an elegant contrast that highlights the company logo and contact information.
Objective: Ensure immediate and professional readability of contact details, while using the clean-cut design to symbolize the precision of Guarch’s carpentry work. The matte finish adds sophistication and modernity, enhancing the brand image.
Work carried out:
- Degreasing and preparation of the large-format body panels for optimal adhesion.
- Laser calibration for the application of the Matte Navy Blue film, ensuring perfectly straight demarcation lines.
- Careful application over folds and rivets, which are common on utility vehicles.
- Precise installation of signage elements (logos, contact info) in a contrasting clear film over the matte background.
Result: The Volkswagen Crafter for Entreprise Guarch is now a powerful brand ambassador. The contrast of the matte navy blue with the clean-cut lines symbolizes expertise and precision, conveying an image of reliability and quality across all worksites.
Company: Menuiserie Guarch / @menuiserie_guarch
